The Informed Home Buyer/Seller™
The Surest Way to Turn a Higher Percentage of
Prospects Into Clients
Make Sure Prospects Never
Forget You
Even if you have a great call or meeting with a prospect, they can forget you. After all, they're probably talking to other REALTORS® too, and dealing with a myriad of details as they prepare to buy or sell a property. The Informed Home Buyer/Seller™ ensures you stay on your prospects' radar screen.
The Referral & Repeat Marketing Solution™ is about generating a steady flow of referrals from your past clients and business-to-business referral sources.
But no matter where your leads come from, your success depends on how effectively you turn those new prospects into clients.
In our work with thousands of REALTORS® across North America, we found that the best way to turn leads into sales is to build strong relationships with prospects right from the start.
That's where The Informed Home Buyer/Seller™ comes in.
Leveraging both print and email delivery options, The Informed Home Buyer/Seller™ can significantly increase the percentage of prospects you convert into loyal clients.
Here's how it fits into the Referral & Repeat Marketing Solution™.
Unlike the Preferred Client Update™, which is meant for your past clients (people who already know you), The Informed Home Buyer/Seller™ is geared to prospects - people who don't know you as well, yet.
And because prospects are seriously planning a move in the near future, their information needs are
very different.
They are hungry for tips on how to sell their property quickly and for the best price, as well as strategies for finding and buying their next dream home.
With The Informed Home Buyer/Seller™, you become the source of that helpful information. And, as a result, prospects are much more likely to select you as their REALTOR®.
You simply email The Informed Home Buyer/Seller™ to your prospects each month and post each issue on your website.
Take a closer look
- Great looking design is eye-catching and easy to read.
- Formatted so that your prospects can conveniently print it onto a single page.
- All original, well researched and professionally-written content.
- Motivating, upbeat quotations.
- Published monthly, the ideal frequency for communicating with prospects in this manner.
- Published in PDF format, making it easy for you to email, and easy for prospects to save or print.
- Can be posted on your website; to add valuable content that will help turn more visitors into prospects.
- Can also be used as a handout at open houses.
Click here to explore your next steps.
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