Your Challenge
Do you need to increase the number of qualified contacts
in your database?
The 3 R's for Attracting Clients
The overwhelming majority of people select an agent based on one of the 3 R's: relationship, reputation or recommendation. That's the advantage of becoming the go-to REALTOR® in a specific area. It enables you to build a contact database of homeowners with a high likelihood of using your services and/or referring you to others.
It's a fact.
The more qualified contacts you have in your database, the more hot prospects, referrals and repeat clients you will attract over time.
That's how the top REALTORS® become and remain so successful.
But what if you don't have enough
qualified contacts?
Many REALTORS® cold call like crazy, chase FSBOs and expired listings, or spend weekends doing open houses. But all those strategies will zap a lot of your time and energy.
There is, however, a much better way... a smart, and effective strategy that sends a continuous stream of valuable contacts your way, so that your database becomes robust enough to generate lots of leads, referrals and repeat business.
Community Marketing
This strategy involves focusing on a specific neighborhood and communicating with those residents until you become the trusted REALTOR® for that area - the first person they think of when it comes to
real estate.
The advantages are significant. By having a winning community marketing plan in place you:
- Spend less money on mass advertising (newspapers and magazines), and other expensive marketing efforts.
- Avoid having to work the phone for hours cold calling or going after FSBOs and expired listings.
- Quickly build a reputation in an area that, once established, will be a contact generator for you.
- Build "Goodwill" that could last your entire career.
- Get treated better by those in the community because you're seen as their trusted, knowledgeable professional. They know you. They respect you.
So how do you make Community Marketing work for you?
You can't just blanket an area with generic flyers every once in a while and expect homeowners to come to know, like and trust you. That simply doesn't work.
What does work is a program that consistently sends the right messages to homeowners in the community, at the right time, and at the right frequency.
And that's exactly what Contact Builder™ - The Community Marketing Solution does for you.
Click here to learn more.
Free Marketing Consultation
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